Client A was running a small e-commerce website that sold handmade candles. The website was launched a year ago and had some traffic, but the client was not satisfied with the website's performance as it was not generating enough sales.
Challenge
The client's main goal was to increase their website's visibility and organic traffic.
Solution
After analyzing the client's website and competitors, we developed an SEO strategy that included the following:
Keyword Research: We conducted keyword research to identify the most relevant and high-volume keywords for the client's business. We also identified long-tail keywords that could drive more targeted traffic to the website.
On-Page Optimization: We optimized the website's on-page elements, including titles, meta descriptions, and headers, to ensure they were aligned with the target keywords.
Content Optimization: We reviewed the website's content and identified areas where we could optimize the copy for SEO. We also recommended new content ideas to improve the website's overall relevancy.
Technical SEO: We conducted a technical audit of the website to identify and fix any technical issues that might be affecting its performance, including site speed, broken links, and mobile-friendliness.
Link Building: We developed a link-building strategy that focused on building high-quality backlinks to the website. We reached out to relevant websites and bloggers to request backlinks and also created high-quality content that could be shared and linked to.
Results
After implementing the SEO strategy, the client's website saw a significant improvement in its organic traffic and search engine rankings. The website's traffic increased by 80% within six months, and its ranking for target keywords improved from the second page to the first page of Google search results.
0.09% CTR
20% less CPA
272% ROI
From The Client
"These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority."