SEO For Beginners
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Description
SEO For Beginners
Learn keyword research, on page and off page optimisation, link building , search engines and more. Get found on Google.
SEO Training Course Outline
Search Engine Basics
* Creating an SEO Plan
* SEO Strategies
* Building Your Site for SEO
* Keywords and Your Web Site
PPC
* Pay-per-Click and SEO
* Maximizing Pay-per-Click Strategies
* Increasing Keyword Success
* Understanding and Using Behavioral Targeting
* Managing Keyword and PPC Campaigns
* Keyword Tools and Services
Linking
* Tagging Your Web Site
* Understanding the Role of Links and Linking
* Optimizing Search Strategies
* Adding Your Site to Directories
* Pay-for-Inclusion Services
SEO Success
* Robots
* SEO Spam
* Adding Social-Media Optimization
* Automated Optimization
* Maintaining SEO
* SEO Beyond the Launch
* Analyzing Success
Frequently Asked Questions
What is Search Engine Optimization (SEO)?
SEO is the practice of optimizing a website to improve its visibility on search engines, with the goal of increasing organic (non-paid) traffic.
Why is SEO important for my website?
SEO helps your website rank higher on search engine result pages (SERPs), driving more organic traffic and improving visibility, credibility, and trust.
What are the key components of SEO?
Key components include on-page optimization, off-page optimization (backlinks), technical SEO, content quality, and user experience.
How do search engines determine rankings?
Search engines use algorithms that consider factors like relevance, content quality, site structure, and backlinks to determine rankings.
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