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Frequently Asked Questions
What is Search Engine Optimization (SEO)? SEO is a set of practices and strategies aimed at improving a website’s visibility on search engines like Google. The goal is to increase organic (non-paid) traffic to a website by enhancing its relevance and authority.
Why is SEO important for online businesses? SEO is crucial for online businesses as it helps them rank higher in search engine results, leading to increased visibility, more targeted traffic, and improved chances of conversion. It enhances the overall online presence and competitiveness.
What are the key components of SEO? The key components of SEO include on-page optimization (content, meta tags, URL structure), off-page optimization (backlink building), technical SEO (site speed, mobile optimization), and user experience (engaging content, easy navigation).
How do search engines rank websites? Search engines use complex algorithms to rank websites based on various factors, including relevance, authority, user experience, and technical aspects. Content quality, backlinks, and user engagement play significant roles in ranking.
What are keywords in SEO? Keywords are specific words or phrases that users enter into search engines. In SEO, keyword research is crucial for identifying terms relevant to a business, optimizing content, and attracting targeted traffic.
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