SEO Training Course Outline

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SEO Training Course Outline

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SEO Training Course Outline

Search Engine Basics
* Creating an SEO Plan
* SEO Strategies
* Building Your Site for SEO
* Keywords and Your Web Site

PPC

* Pay-per-Click and SEO
* Maximizing Pay-per-Click Strategies
* Increasing Keyword Success
* Understanding and Using Behavioral Targeting
* Managing Keyword and PPC Campaigns
* Keyword Tools and Services

Linking
* Tagging Your Web Site
* Understanding the Role of Links and Linking
* Optimizing Search Strategies
* Adding Your Site to Directories
* Pay-for-Inclusion Services

SEO Success
* Robots
* SEO Spam
* Adding Social-Media Optimization
* Automated Optimization
* Maintaining SEO
* SEO Beyond the Launch
* Analyzing Success

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